I’m a makeup artist turned educator and clean beauty advocate who believes confidence starts with feeling comfortable in your own skin.

I began my career behind the counter at places like Bergdorf Goodman and Henri Bendel, where I learned that makeup isn’t about hiding who you are—it’s about helping you see yourself more clearly.

 

In 2011, I launched my clean beauty line, Erin’s Faces, mixing formulas in my Queens kitchen that were PETA-certified cruelty-free and made with ingredients I believed in. Fourteen years later, I sold the company in 2025 and stepped into a new chapter helping other founders grow meaningful, mission-driven brands through Erin Williams Creative.

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During my years as a working artist, I created looks for New York Fashion Week shows including Tracy Reese, La Perla, Imitation of Christ, Adrienne Vittadini, and Venexiana; for television and media like QVC, The Today Show, VH1’s Storytellers, Showtime’s The Borgias, NBC’s New York Live, CBS’s Live From the Couch, and Lifetime’s Project Runway and Shear Genius; and for campaigns with Kodak, TRESemmé, St. Ives, VO5, Verizon, and Hawaiian Tropic.

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Some of the lovely ladies I’ve had the joy of working with include Arianna Huffington, Audra McDonald, Patti LuPone, Laura Osnes, Stephanie J. Block, and Joyce DiDonato—among many other talented artists, founders, and creatives.

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I’m no longer taking makeup clients, but if you’d like to connect or learn more about my work with beauty founders and creative entrepreneurs, you can find me at Erin Williams Creative.